Santai
A promo video for Santai Cafe Pop-up that captures the shift from a busy workday to a slower afternoon of living in the present.
Santai Pop-up
About the Project
Santai (sahn-tie, “to relax” in Indonesian) A woman steps away from her laptop and follows a friend’s text across the city, trading a day behind the screen for an easy afternoon of good company, good food, and a slower pace at Santai Pop-up.
Visual Approach
We wanted the visual approach to mirror the shift from a busy workday to a slower, more present moment. The film starts close and textural, with movement and blur carrying her through the city, before settling into warmer, more natural handheld coverage at the cafe.
Produced end-to-end: creative development, production crew, cinematography, colour grade, and final delivery.
Campaign
Brand Film
Lifestyle
