This Way home
A global campaign for an outdoor apparel brand — three continents, one constraint.
A protocol not a preference
The campaign concept was built around a single production rule: every image captured within the 22-minute window before the sun disappears below the horizon. The constraint became the story. Shot across Iceland, the Atacama, and the Karnataka coast over 18 months of phased production — the campaign launched across OOH and print in 14 markets.
Global production coordination across three shoot locations and two continents. We managed location permits, local crew, equipment logistics, and talent across all three legs. Same lens, same aperture, different world — that was the brief. We delivered it exactly.
Documentary
Narrative
Medium Format
